ASO Specialist

  • 17 Jul 2022
  • Lahore, Pakistan
  • Full-time
  • Product
  • min-93566

About Us
Mindstorm Studios designs, develops, and markets some of the top games and interactive entertainment in the world today. That's the mission our founders began with back in 2006 and we continue to uphold and bring the highest quality products to market.

Mindstorm is partnered with Lion Studios, one of the world’s leading mobile games publishers, and we are headquartered in San Francisco with development in Lahore. Our products have been downloaded over 100 million times globally with #1 worldwide chart toppers like Super Salon, Flick Pool, and Alliance Wars.

We are looking for the best and brightest minds in game development to join our team so we can empower our talent to create world #1 games.


We are looking for an ASO expert who will be responsible for the acquisition and organic growth of our legacy games while maximizing ROI, app downloads and ranking. The ideal candidate would have performed the operation to revive userbase across preexisting games, running multiple campaigns and derive success in the form of increased app store conversion. Furthermore, the candidate should have keen analytical skills to analyze different app store markets and provide recommendations and keyword suggestions in lieu with the competing apps. The role encircles both experienced and rising talent with the desire to explore and are results driven.

What will you be doing?

  1. ASO strategies: Develop, manage and execute best in-class ASO strategies across the App Store (Apple) and Google Play Store (Android).
  2. Store pages optimisation: Creation, maintenance and optimisation of all elements of app store presence which includes text, asset and keyword definition – in multiple languages.  
  3. A/B test strategies: Test, track and optimize A/B tests on the app stores for increased download conversion rate and increased store page traffic.
  4. Reporting: share industry trends and insights & provide accurate and insightful live and post-performance analysis to the team.
  5. KPI ownership: Organic to paid install rate, store page conversion rate, organic acquisition, uninstall rate and store ranking
  6. Organic growth strategies: Identifying, planning, executing and measuring opportunities to stimulate organic growth in an ROI positive manner.
  7. Benchmarking: Have a deep knowledge of games and the various competitors in the space, analyzing the strengths and weaknesses of the competitor products, as well as identifying potential opportunities within the studio games.

What are we looking for?

  • BS any majors - Business Management preferred
  • 3+ years hands-on experience on mobile platforms
  • Strong sense on time management, result oriented
  • Strong communication skills in English; verbal and written
  • Excellent analysis skills and attention to details
  • Ability to handle multiple projects and adapt to a constantly changing environment

Things that get you extra points

  • A passion for Mobile Games & Apps Marketing: A deep understanding of digital marketing, video games, and the mobile games industry, as well as an acute eye for comprehending player experience flows.
  • Player Lifecycle: Knowledge and understanding of the entire player lifecycle from discoverability/awareness, click, install conversion, on-boarding, engagement, fidelity and monetization.
  • Game KPIs: Deep understanding of all core game and business KPIs, how they impact each other and comfortable working with analytics teams to produce detailed data driven reports and insights.
  • Open Minded and Innovative: Be comfortable collecting information and feedback from across the business, come up with or identify innovative ideas, and convert thoughts into actions in a structured manner.

What are we offering?

  • Exposure: Best-in-class learning and exposure to the global game industry having top level game development know-how and career progression
  • Culture: A progressive team and unmatched work environment with a flat hierarchy where you take ownership of your goals and become part of a team that will support and help you succeed.
  • Vacations: 5 weeks’ paid time-off per annum, wedding/paternal leave, paid sick leave
  • Comprehensive Benefits: Provident fund, full healthcare (in-patient & out-patient), fuel allowance, subsidized lunches, fitness allowance, gadget discounts, yearly bonuses.
  • Perks: HR events, team lunches, movie nights, monthly birthdays, company retreats, games/sports competitions and much more!

Disclaimer: Mindstorm Studios is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, & performance.

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